Business glossary

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Gap analysis - A marketing technique used to identify gaps in market or product coverage. In gap analysis, consumer information or requirements are tabulated and matched to product categories in order to identify product or service opportunities or gaps in product planning.

GDP - Gross domestic product, the total flow of services and goods produced by an economy over a quarter or a year, measured by the aggregate value of services and goods at market prices.

Global Bond - A bond that trades in the Eurobond market as well as in one or more national bond markets.

Global Economy - The international network of individuals, businesses, governments, and multilateral organizations which collectively make production and consumption decisions.

Global Quota - An import quota set by a nation which specifies the allowed quantity of a product from all countries. Business glossary.

Globalization - The process of tailoring products or services to different local markets around the world.

GNP - Gross National Product, GDP plus domestic resident's income from investment abroad less income earned in the domestic market accruing to noncitizens abroad.

Greenfield - A Greenfield Investment is the investment in a manufacturing plant, office, or other physical company-related structure or group of structures in an area where no previous facilities exist.

Gross profit - The difference between the selling price and the cost of an item. Gross profit is calculated by subtracting cost of goods sold from net sales.

Growth capital - Funding that allows a company to accelerate its growth. For new startup companies, growth capital is the second stage of funding after seed money.

Growth Options - The positive net present value opportunities in which the firm has not yet invested. The value of growth options reflects the time value of the firm’s current investment in real assets as well as the option value of the firm’s potential future investments. Business glossary.

Growth rate - The rate of an economy's growth as measured by its technical progress, the growth of its labor, and the increase in its capital stock.

Guarantee - A pledge by a third party to repay a loan in the event that the borrower defaults.

Guaranteed Loan - A loan made and serviced by a lending institution under agreement that a governmental agency will purchase the guaranteed portion if the borrower defaults.

Guarantor - A person or organization that guarantees repayment of a loan if the borrower defaults or is unable to pay.

Guerilla marketing - A marketing technique, the aim of which is to damage the market share of competitors.