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Building subscriber listsby Samo YanezicBuilding subscriber lists is an important part of building potential customers and keeping in touch with repeat customers. By streamlining your subscriber registration, you encourage them to sign up without giving out a lot of personal information. A simple sign up box asking for their email is a way to let them feel like they aren’t giving up significant information and it makes it quick and easy. Once they have subscribed, there are ways you can give them incentive to give more if you need it because they are usually willing to provide it once they have experienced your sales newsletters. Giveaways are another great way for building subscriber lists, such as coupons or discounts for your products, free reports or other incentives that your potential customers would be interested in. You have probably seen these on the free trial offers where you only have to pay shipping and handling, for example. It’s a great way to get them to try your product and help you build subscriber lists. You can put opportunities to subscribe on every web page in the top left hand corner, which is the first place they will see. It keeps it in their mind while they are reading the other information and might trigger a response to become a subscriber. You can also swap with another newsletter site, where your offer will pop up when they subscribe to that site, and vice versa. It’s a good way for both websites to build subscriber lists for customers when the products compliment each other. You can always use the “refer a friend” option that allows you to build subscriber lists from existing customers. You can always add a discount or coupon for each friend the refer that might be interested. Add a registration box at the end of all of your emails or a link to your website that encourages registration for your sales newsletter. Use any opportunity to build subscriber lists while giving them some information they will be interested in. Remember, you are not necessarily trying to sell them something the very first time they visit, because the chances of that are slim. But by getting them to sign up for future correspondence, it gives you a chance to keep presenting your products different ways. You are mainly trying to build familiarity, trust and credibility since people tend to buy from people they trust and feel like they know. As you continue building subscriber lists, you are getting additional opportunities to get in touch with your prospects. You want to build subscriber lists that are based on quality leads such as recommendations, people who have visited your site or looked at some of your promotional material. You don’t want to spend a lot of time working on prospects that don’t have an interest or intend to purchase. It’s a great way to keep in touch with product updates, promotions, special discounts and new product announcements or articles. When you build subscriber lists, the goal is to build your business, one customer at a time.
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