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Google AdWords For Beginnersby Samo YanezicIf you're new to Google AdWords read this AdWords for beginners tips. There are some things you should know that will help you increase your success. There are several things to keep in mind. First, know you're going to lose some money When you're just learning, it's likely that you're going to lose some money least when you first start out with Google AdWords. That's okay; think of it as any other type of tutorial where you have to pay to learn. Give yourself a budget of, say, $20 and let it go at that. Second, limit the keywords you use at least at first Try to use one or two key words (or keyword phrases) when you're just getting started and use as many ad groups as you can. As you get more experienced, you can add more keywords if you want to. Three, don't use "content network" at first in your campaign settings Uncheck this (it's checked by default) and don't use it until you're a little more experienced. Four, keep your bids small until you see how your ads are doing It's perfectly okay to start your bids at, say, $0.50 and see how the ad placements are doing. If you're at four to six right now, that's fine. To be number one or two at this point is going to cost you much too much. Five, limit your ads for each ad group Create three or four ads for each ad group and then change your settings so that your "ad servings" rotate. This will tell you which ads are getting more clicks. After a week or two, you can take out or change the ones that aren't giving you much in the way of results. Six, keep tabs on what your ad groups are costing you If an ad group is costing you more money than you make back in one sale, you can try it for a few days, but be careful. If it doesn't make you money after a couple of days, take it out and rethink things. Seven, check your affiliate link If your vendor's sales page doesn't have you on the "buy" button so that you get credit for each sale you make, your ad campaign is useless. This isn't actually a "Google AdWords for beginners" tip, but it's still important if you want to make money. You're simply paying Google to make sales for the vendor, without getting anything in return if this is happening, which is definitely what you don't want. Make sure any sales you make are credited to you.
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