How To Win A War Against Your Adword Competitors
by Samo Yanezic
When it comes to beating your fellow AdWord competitors, it can be a little
difficult to figure out, but actually, a lot of people don't even know how to
use AdWords the right way. If you learn how, you can beat them at what they
think is their own game.
There are a few secrets about Google that you should learn so that you can use
AdWords the right way. First of all, Google uses something called your "quality
score" to judge your campaign. You don't really need to know what that means in
order to beat the folks competing against you, so we won't talk about that right
now. However, you do need to know how you can get a high "quality score" or QS
so that your campaign performs better than that of most of your AdWord competitors.
Google determines what your quality score is by how relevant they think your ads
are. In fact, relevancy is what Google considers most important when it comes to
your ad campaign. Because people searching for things want to find relevant
information, Google rewards those who provide that exactly relevant information
to searchers, and they actually penalize those that don't provide relevant
information, that provide "fluff" or filler, simply to get more hits and so on.
They do this by setting what's called a "minimum bid." If your quality score is
high, your minimum bid is low. This means that your traffic is much cheaper.
However, if you quality score is low, your minimum bid is high. This means that
your traffic will cost you a lot more. And because a lot of your AdWord competitors are
only going to have mediocre quality scores at best, you can beat them simply by
having a higher quality score and therefore lower cost traffic. In addition,
because they do have a low quality score and higher cost traffic, they're not
very relevant to searchers and this also hurts their business. You can be
different.
Of course, you want a high quality scores so that you are relevant to Google and
therefore get much lower cost traffic, which in turn gives you a better return
on investment. And of course, what this means is that you have to provide a good
quality products and that the searches prospective customers do on you are
relevant.
How to get a high quality score
A lot of your Google AdWord competitors want a high quality score, but they
don't want to do the work to get it. You do have to do the work to get it. One
of those things you do is simply to provide good quality content of course, but
what you really want to focus on are specific keywords that are relevant to your
business. In other words, don't "keyword stuff" like some of your competitors
might. So, if you sell fishing lures online, your major keywords are going to
be, of course, "fishing lures," "fishing lure," and so on. And of course, you
could also include your company name, especially if it's got what you sell in
the title of the business, like "Bob's Fishing Lures," and so on.
What's important here is that the words are very specific and if someone types
"fishing lures" into Google, they're likely truly looking for fishing lures and
they truly want to buy some, which means you are much more likely to get a sale
from that searcher.
At least when you start out, it's better to avoid more general words like
"fishing," even if you really do sell all types of fishing equipment. Instead,
use specific item names that you sell so that you'll receive targeted traffic
that really does want to buy specific types of fishing equipment instead of more
general traffic that might just be looking for fishing sites or something
similar. This will lower your general overall flow of traffic, true, but you
don't want to pay for a lot of traffic that isn't going to convert into sales.
Instead, you want targeted traffic where everyone (or almost everyone) that
comes to your website wants to buy your fishing equipment.
Finally, also use keywords in your ads. Your landing page should also contain
content that's relevant to the keyword you bid on for the ad itself. When the
searcher clicks on the ad, the landing page they go to should tell them exactly
what they want to know based upon what the ad promised them. And, of course, it
should provide a way for them to buy what the ad is advertising.
Remember that you can win the war against your AdWord competitors as long as you
have a high quality score. Follow these few simple rules, and you can have just
that.
About the Author:
Samo Yanezic is the Webmaster of Financial Freedom Informant.com - The Net`s
Growing Source for Online Home Business and Investments Education.
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